The Website Planning Guide

Plan Your Website Before You Start Designing It

A practical guide to help you define what your website needs to achieve, who it needs to work for, and what needs to be planned before design and development begin.

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    Define what your website needs to achieve
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    Understand your audience and their journeys
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    Plan your structure, content, functionality and key requirements
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    Build a practical brief for your website project

Who it’s for

This guide is for you if you’re:

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    Planning a new website
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    Redesigning an existing website
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    Not sure what your website actually needs
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    Preparing to work with a designer, developer or agency

What’s inside

Practical guidance and exercises to help you:

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    Define your website goals and priorities
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    Understand your audience and key visitor journeys
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    Build your sitemap and plan your key pages
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    Plan your content, visuals and functionality
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    Consider usability, SEO, tracking and legal requirements
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    Define how you’ll measure success
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    Prepare a clear brief for your website partner
The Website Planning Guide

Why we created it

A website project can quickly become a conversation about pages, colours, layouts and platforms.

 

But those decisions come later.

 

Before you start designing, you need clarity on what the website needs to achieve, who it needs to work for, and what needs to be built.

 

The Website Planning Guide™ helps you work through those decisions first, so you can start your project with a clearer direction and a stronger brief.

The DigiMinds Team

The Website Planning Guide 2
File
Start With Clarity
Know what your website actually needs before design begins.
Time
Plan Around Your Visitors
Build the structure and experience around what people need to find, understand and do.
Strategic Clarity
Make Better Decisions
Think through content, functionality, SEO, usability and measurement before they become expensive changes.
Growth
Build a Stronger Brief
Bring your key decisions and requirements together before speaking to your website partner.

Featured Resources

The Social Media Planning & Performance Template
The Social Media Planning & Performance Template
A practical template to assess your business, identify opportunities and prioritize the right growth actions.
Website Project Brief Template
The Website Project Brief Template
A practical template to assess your business, identify opportunities and prioritize the right growth actions.
The Business Foundation Workbook™
The Business Foundation Workbook
A practical workbook to assess your business, identify opportunities and prioritize the right growth actions.
The SEO Foundations Guide
The SEO Foundations Guide
Check the essential SEO elements that impact your visibility and organic performance.

Questions before you download?

We’re here to help. Let’s have a quick chat.