The Paid Media Budget Planner

Plan Your Paid Media Investment With the Numbers in Front of You.

Build your media budget, decide how to allocate it across channels and see what your assumptions could mean for clicks, leads, customers and revenue.

Plan your total paid media budget across months and channels
Allocate spend by stage, purpose and campaign type
Forecast potential performance using your own assumptions
See how media spend could translate into leads, customers and revenue
Compare your plan with actual campaign results

Who it’s for

This template is for you if you’re:

Planning a paid media budget and want to understand what your investment could realistically need to deliver
Deciding how to distribute budget across Google, Meta, LinkedIn or other channels
Running paid campaigns but need a clearer view of planned versus actual performance
Trying to connect advertising metrics with leads, customers and revenue
Looking for a practical way to plan with assumptions before you have enough historical data

What’s inside

A practical planning tool to help you build your media plan and understand the numbers behind it:

Set your planning period and total media budget
Allocate budget by month, stage, purpose, channel and campaign type
Add assumptions such as CPC and conversion rate
Forecast impressions, clicks, leads, customers and revenue
Calculate expected CPL, CPA and ROAS
Set the primary KPI for each part of your plan
Enter actual campaign results as they become available
Compare planned and actual leads, customers, costs, revenue and ROAS
Review performance by channel
Record what worked, what didn’t and what you want to change next

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Why we created it

Paid media budgets are often planned around one question: How much should we spend?

But the amount you spend is only one part of the decision.

Where the budget goes, what you expect it to produce, how people convert after they click and what those results mean for the business all matter too.

And when there isn’t much historical data yet, it can be difficult to know whether the assumptions behind a plan actually make sense.

We created this planner to help you put those decisions and numbers in one place, see how they connect and compare your expectations with what actually happens once your campaigns are live.

The DigiMinds Team