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The Website Project Brief Template

Give Your Website Project a Clear Starting Point.

Bring the key decisions about your website together in one practical brief before design or development begins.

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    Define what your website needs to achieve
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    Capture your audience, pages and key requirements
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    Clarify the content, functionality and assets needed
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    Give designers or developers a clearer brief to work from

Who it’s for

This template is for you if you’re:

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    Planning a new website and need to organise your requirements before getting started
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    Redesigning an existing website and want to clarify what needs to change
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    Preparing to work with a designer, developer or agency
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    Trying to get everyone involved in the project aligned on what needs to be built

What’s inside

Everything you need to bring the key details of your website project into one place:

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    Business and website goals
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    Target audience and customer needs
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    Website structure and key pages
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    Content and visual requirements
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    Functionality and integrations
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    SEO, tracking and measurement requirements
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    Brand and design considerations
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    Technical and project requirements
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    Key assets and responsibilities
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    Final notes for your designer or developer
Website Project Brief Template

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Why we created it

Website projects can become complicated very quickly.

 

Ideas sit across emails, notes and conversations. Decisions get made along the way. Designers and developers ask questions you may not have considered yet. And when the brief isn’t clear, misunderstandings, delays and unnecessary revisions can follow.

 

A good website brief helps everyone start from the same place.

 

We created this template to help you bring the key decisions, requirements and expectations for your website into one clear document before the project moves into design and development.

The DigiMinds Team

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File
A Clearer Starting Point
Begin your website project with the key decisions and requirements already defined.
Time
Better Alignment From the Start
Give everyone involved a shared understanding of what the website needs to achieve and include.
Strategic Clarity
Fewer Questions and Revisions
Reduce avoidable back-and-forth by giving designers and developers the information they need upfront.
Growth
A More Focused Website Project
Keep goals, pages, content, functionality and responsibilities connected as the project moves forward.

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Questions before you download?

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