The Social Media Planning & Performance Template

Bring Your Social Media Planning and Performance Into One Place.

Plan what you want to achieve, organise your content and track performance so you can learn from what works and improve over time.

Set your goals, audiences and channel priorities
Plan content themes, formats and publishing activity
Organise your content calendar and track execution
Record performance and identify what’s working

Who it’s for

This template is for you if you’re:

Managing social media without a clear planning system
Creating content regularly but struggling to keep everything organised
Using multiple channels and need one place to manage your activity
Tracking results but finding it difficult to see what’s actually working

What’s inside

A practical system for planning your social media activity and learning from the results:

Define your goals, audiences and priority channels
Build your content pillars and plan what you want to communicate
Organise content ideas, formats and publishing schedules
Manage your content calendar and keep track of what goes live
Record key performance metrics for your posts
Compare performance across content, formats and channels
Identify your strongest-performing content and recurring patterns
Turn what you learn into priorities for your next planning cycle

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Why we created it

Social media can easily become a cycle of creating, posting and moving on to the next thing.

But without a clear way to plan activity and look back at performance, it becomes difficult to know what’s working, what isn’t, and where to focus next.

Good social media planning should connect what you want to achieve with what you publish and what the results are telling you.

We created this template to help you plan with more purpose, keep your activity organised, and use performance data to make smarter decisions about what comes next.

The DigiMinds Team